Job Description

Key Responsibilities:

€¢ Develop and implement performance marketing campaigns across multiple digital channels,

including but not limited to PPC, SEM, display advertising, social media advertising, and

email marketing.

€¢ Optimize campaign performance through continuous monitoring, analysis, and optimization

of key metrics such as CTR, CPC, CPA, and ROI.

€¢ Track and analyze campaign performance using analytics tools such as Google Analytics,

Adobe Analytics, or similar platforms, and generate regular reports to share insights and

recommendations.

€¢ Stay up-to-date with industry trends, best practices, and emerging technologies in

performance marketing, and make recommendations for innovation and improvement.

€¢ Manage budgets, forecasting, and financial reporting for performance marketing campaigns,

ensuring optimal allocation of resources and maximum ROI.

€¢ Work closely with the creative team to develop compelling ad creatives, landing pages, and

other assets that drive engagement and conversions.

Qualifications:

€¢ Bachelor's degree in Marketing, Business Administration, or related field.

€¢ Proven experience in performance marketing, with a strong track record of planning,

executing, and optimizing successful campaigns across various digital channels.

€¢ In-depth knowledge of digital marketing platforms and tools, including Google Ads, Facebook

Ads Manager, LinkedIn Ads, and other relevant platforms.

€¢ Strong analytical skills and proficiency in data analysis and reporting, with the ability to

translate data into actionable insights and recommendations
  • Experience

    1 - 5 Years

  • No. of Openings

    5

  • Education

    Graduate

  • Role

    Social Media Optimization Manager

  • Industry Type

    IT-Hardware & Networking / IT-Software / Software Services

  • Gender

    [ Male / Female ]

  • Job Country

    India

  • Type of Job

    Full Time

  • Work Location Type

    Work from Office

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