SMO Specialist

Apex Infotech India

We are seeking a highly motivated and experienced Social Media Optimization (SMO) Specialist to join our team. As an SMO Specialist, you will be responsible for managing and optimizing company's social media presence across various platforms. Your primary goal will be to increase brand visibility, engage with our target audience, drive website traffic, and ultimately contribute to the growth of our business.

Roles & Responsibilities:

Create and execute effective social media strategies aligned with company's goals and objectives.

Conduct research to identify trends, competitor strategies, and target audience preferences.

Manage and maintain company's presence on social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, and others.

Regularly update and optimize social media profiles to ensure they reflect the brand identity and messaging.

Monitor and respond to comments, messages, and inquiries in a timely and professional manner.

Stay up-to-date with platform updates, algorithm changes, and industry best practices.

Develop engaging and shareable content for social media channels, including text, images, videos, and other media formats.

Collaborate with the marketing team to create content calendars and ensure timely delivery of posts.

Curate relevant and compelling content from various sources to share with our audience.

Build and foster a community of followers and advocates for our brand.

Engage with our audience by responding to comments, questions, and messages.

Encourage user-generated content and foster meaningful interactions.

Monitor and analyze social media metrics, such as reach, engagement, follower growth, and website traffic.

Generate regular reports to evaluate the effectiveness of social media efforts.

Utilize data insights to make data-driven recommendations for optimization and improvement.

Experience : 1 - 2 Years

No. of Openings : 5

Education : Professional Degree

Role : SMO Specialist

Industry Type : Advertising / MR / PR / Events

Gender : [ Male / Female ]

Job Country : India