Apex Infotech India

Andheri, Mumbai

Looking for a smart social media and PR enthusiast who can write engaging content and bring new thoughts and ideas to digital content distribution. An effective writing style that is fresh, consistent and customer friendly. His English should be powerful to write for international work. Creatively construct the content with a proper blend of grammar and quality for blogs and articles. Ability to write creative copy with innovative ideas. A knack for editing and proof reading with good research skills. Be highly creative and imaginative. Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials. Have an interest in wellness, popular culture, new advertising trends and techniques. Ability to juggle multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude Ability to write in a variety of formats and styles for multiple audiences The work will entail Writing interesting articles, contents, taglines and blogs with the ability to research a topic with a new point of view. Managing content requirement for various social media platforms like Facebook, Twitter, LinkedIn, and Google. Adept at using the Internet for searching information to facilitate independent writing. The Skills we are looking for should write content should be easily understandable. Familiarity with various fandoms is an absolute must- youve got to be a fan first Excellent command over the English language, including strong editing and proof-reading skills Ability to write concise, attention grabbing, and hard-hitting copy Strong understanding of the tone and voice of the company, so that all communication can be tailored accordingly An understanding of keywords and meta tags with the ability to write web page titles, meta tag descriptions, alt tags for images, etc. Propose copy, concepts and present underlying strategic thinking. Brainstormin

We are seeking a highly motivated and experienced Social Media Optimization (SMO) Specialist to join our team. As an SMO Specialist, you will be responsible for managing and optimizing company's social media presence across various platforms. Your primary goal will be to increase brand visibility, engage with our target audience, drive website traffic, and ultimately contribute to the growth of our business.Roles & Responsibilities:Create and execute effective social media strategies aligned with company's goals and objectives.Conduct research to identify trends, competitor strategies, and target audience preferences.Manage and maintain company's presence on social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, and others.Regularly update and optimize social media profiles to ensure they reflect the brand identity and messaging.Monitor and respond to comments, messages, and inquiries in a timely and professional manner.Stay up-to-date with platform updates, algorithm changes, and industry best practices.Develop engaging and shareable content for social media channels, including text, images, videos, and other media formats.Collaborate with the marketing team to create content calendars and ensure timely delivery of posts.Curate relevant and compelling content from various sources to share with our audience.Build and foster a community of followers and advocates for our brand.Engage with our audience by responding to comments, questions, and messages.Encourage user-generated content and foster meaningful interactions.Monitor and analyze social media metrics, such as reach, engagement, follower growth, and website traffic.Generate regular reports to evaluate the effectiveness of social media efforts.Utilize data insights to make data-driven recommendations for optimization and improvement.

Apex Infotech India is seeking a SEO Specialist who will be responsible for timely and flawless execution of SEO and owned digital marketing optimization projects. The person will be primarily required to take ownership of on page and technical SEO activities, track and resolve web crawl issues, and monitor and evaluate search performance across major search channels.Responsibilities:Take ownership of On-Page SEO activities.Track and monitor Web crawl issues and work with other internal teams for resolution.Monitor and administer web analytics dashboards, reports and key reporting tools.Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.Implement quality link building campaigns in coordination with SEO goals.Monitor and evaluate search results and search performance across the major search channels.Communication to team on SEO project development, timelines, and results.Work closely with the other team members to meet company goals.