• create, implement and manage custom seo strategy to improve rank, conversion, and overall traffic
• develop and implement link-building campaigns
• performing ongoing keyword research including discovery and expansion of keyword opportunities
• optimize website content, landing pages, and paid search copy to ensure high-quality scores and low bounces
• researching and implementing content recommendations for organic seo success
• stay up to date with the latest google algorithm changes as well as seo and digital marketing trends and best practices.
• monitor and evaluate search results and performance across major search channels to improve rankings and understand seo strategy performance
• performing ongoing keyword discovery, expansion and optimization
• researching and implementing search engine optimization recommendations
• researching and analyzing competitor links and onsite strategies
• working with the development team to ensure seo best practices are properly implemented on newly developed code
• recommending changes to website architecture, content, linking and other factors to improve seo positions for target keywords.
requirements
• relevant experience of minimum 3-4 years
• hands-on experience in link building
• must have a proven track record of driving results (serp rank, traffic, engagement, and conversions)
• hands-on experience with web analytics tools & search engine referral tracking/benchmarking tools (google analytics, google tag manager, semrush, moz, etc.)
• familiarity with html, css, javascript is preferred
• understanding of technical-seo fundamentals (page markup & schemas, url structures, site crawl performance, server vs. client-side rendering, caching & cdns, xml, etc.)
• ability to manage multiple projects and work efficiently in a fast-paced, results-driven environment
remuneration
• fixed salary
• performance bonus
• employee stock option plan (esop’s)