what will you be doing:
● create and manage an seo roadmap to gain a share of voice on google search for high-intent and high-volume searches, as well as to drive relevant traffic to the platform.
● conducting periodic technical audits of the company's website/pages, making short- and long-term technical seo strategy recommendations in terms of (page load, mobile friendly ui/ux), page speed, cwv (core web vitals), and so on.
● to achieve the overall seo kpis, collaborate closely with the cross-functional team - product team, category growth teams, design team, etc.
● monitoring the most recent seo trends, best practices, and techniques to ensure that our seo results are the best in the industry.
● maintain and develop innovative content strategies to attract and delight target audiences while distinguishing us from the competition. this includes developing mobile-first content concepts that users can read, view, watch, interact with, and share.
● collaboration with the product team to identify and implement efficient web pages on a large scale for our seo execution.
● exhibit strong technical expertise in all aspects of inbound marketing (organic), as well as good inter-team stakeholder management and reporting.
● take control of the blog, web, and discussion platforms in order to execute and index them in search engines (google).
● manage and improve the existing areas of organic campaigns (blog workflows, funnels, web, etc.).
● take charge of off-page activities to boost da and pa for domain and course pages, notification pages, and so on.