1. Creative Designer
Preferred Skills:
Adobe Photoshop, Illustrator, InDesign, XD
Canva / Figma (for quick design mockups or collaborative design)
Motion graphics & video editing (Adobe After Effects, Premiere Pro) – optional but valuable
Creative storytelling for ad creatives
Understanding of social media platforms (Facebook, Instagram, etc.)
Experience designing performance-based creatives (ads, banners, thumbnails)
Fast turnaround time & strong attention to detail
🔹 2. Facebook Meta Ads Manager
Preferred Skills:
Facebook Business Manager & Meta Ads Manager expertise
Campaign creation (Traffic, Leads, Conversions, Engagement, etc.)
A/B testing and audience targeting
Pixel setup and tracking (Meta Pixel, Custom Conversions)
Ad creative strategy & copywriting coordination
Campaign optimization and budget management
Reporting and analytics using Meta insights
🔹 3. Google Ads (AdWords) Manager
Preferred Skills:
Google Ads platform mastery (Search, Display, Video, Shopping)
Keyword research and campaign structuring
Conversion tracking & integration with Google Analytics
Performance Max campaigns knowledge
A/B testing (ad copy, landing pages)
Budgeting, bid strategy & ROI-focused campaign management
Google Ads certification (preferred but not mandatory)
🔹 4. SEO Specialist (SCO)
Preferred Skills:
On-page SEO (meta tags, content optimization, internal linking)
Off-page SEO (backlink strategies, guest posting, citations)
Technical SEO (sitemaps, , crawl errors, site speed)
Keyword research using tools like SEMrush, Ahrefs, or Ubersuggest
Google Search Console & Analytics proficiency
Experience with content strategy and blog optimization
SEO audit & reporting