Conduct on-site and off-site analysis of web SEO competition.
Use Google Analytics to conduct performance reports regularly.
Assist with website and blog content.
Lead keyword research and optimization of content.
Optimize copy and landing pages for search engine marketing.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement the link-building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.