• Plan and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build and maintain our company social media presence.
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Build, plan and implement the overall digital marketing strategy and measure experiments and conversion tests
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Stay up to date with the latest technology and best practices
• Prepare and manage a digital marketing budget
• Manage and improve online content, considering SEO and Google Analytics
• Monitor competition and provide suggestions for improvement