job description – sr. social executive
shaping and growing brands today and tomorrow!
content whale is a content writing company based in mumbai that caters to 42 different content types. we believe every company is a content-driven company. working on a 360-degree approach, the sole motto is to create a positive online impact. we help our clients in a 3-fold manner- strategy making, content writing, and graphic curation.
our team boasts 600+ ingenious writers, veteran editors with a keen eye for detail, and highly versatile freelancers who have served several renowned industry brands as well as smaller franchises. what motivates us is simple- using our experience to provide real solutions to our clients, via the customized services we offer.
key responsibilities:
• training and supervising a cohort of social media specialists.
• creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• implement organic social media campaigns
• create content plans with the social team
• effective coordination and understanding creative requirements
• using appropriate research tools to support planning
• using analysis tools to measure performance and interpret findings into action plan
• compiling weekly and monthly reports on social growth and performance
• identify and work with appropriate content creators to build a pipeline of content
• manage channel growth in line with targets
• setting objectives of social team and managing performance
• work closely with copywriters & designers to ensure right products are pushed at the correct time
• working with the digital team on paid social to optimise campaigns and spend
• remaining abreast of changes to all pertinent social media applications.
• exploring the potential value of social media sites that are not yet in our repertoire.
key skills (requirements):
• experience 2-4yrs
• ability to work in a fast-paced environment
• experienced at using scheduling and analysis tools
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