key responsibilities:
keyword research:
conduct keyword research to identify relevant and high-performing keywords for the industry.
analyze and select keywords based on search volume, competition, and relevance to the business.
on-page optimization:
optimize website content, meta tags, headings, and other on-page elements for targeted keywords.
ensure website structure and navigation are search engine-friendly.
off-page optimization:
develop and implement off-page optimization strategies, including link building, to improve the website's authority and nical seo:
identify and address technical issues that may impact search engine rankings, such as site speed, mobile-friendliness, and crawl errors.
collaborate with web developers to implement technical seo recommendations.
content strategy:
collaborate with content creators to develop seo-friendly content that meets user intent and aligns with keyword strategies.
optimize existing content for better search engine visibility.
analytics and reporting:
monitor and analyze website performance using tools such as google analytics and seo platforms.
prepare regular reports on key seo metrics and provide insights for improvement.
stay updated:
stay current with industry trends, search engine algorithms, and best practices in seo.
implement new strategies and techniques to adapt to changes in search engine algorithms.
qualifications and skills:
bachelor's degree in marketing, business, or a related field.
proven experience in seo, with a track record of successful optimization projects.
knowledge of seo tools such as google analytics, semrush, moz, etc.
familiarity with html, css, and website development.
strong analytical and problem-solving skills.
excellent communication and collaboration skills.
up-to-date with the latest trends and best practices in seo.