€¢ Execute testsÙ« collect and analyze data and resultsÙ« identify trends and insights in order to achieve maximum ROI in paid search campaigns
€¢ TrackÙ« reportÙ« and analyze website analytics and PPC initiatives and campaigns
€¢ Carefully manage budgets for campaignsÙ« remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.
€¢ Optimize copy and landing pages for search engine marketing
€¢ Continually perform keyword discoveryÙ« expansionÙ« and optimization
€¢ Research and implement search engine optimization recommendations
€¢ Research and analyze competitor advertising links
€¢ Conceptualize and execute link building strategy
€¢ Ensure newly developed code meets SEO best practices by working with the development team
€¢ Drive SEO in content creation and programming by collaborating with editorial and marketing teams
€¢ Search for opportunities to optimize website architectureÙ« contentÙ« linking and other factors in the interest of improving SEO positions for target keywords.