Execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track report and analyze website analytics and PPC initiatives and campaigns
Carefully manage budgets for campaigns remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.
Optimize copy and landing pages for search engine marketing
Continually perform keyword discovery expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Conceptualize and execute link building strategy
Ensure newly developed code meets SEO best practices by working with the development team
Drive SEO in content creation and programming by collaborating with editorial and marketing teams
Search for opportunities to optimize website architecture content linking and other factors in the interest of improving SEO positions for target keywords.