Search Engine Marketing Executive

IMZ Media Solutions

google adwords & analytics technical expertise-

• thorough understanding of digital media planning & buying, sem- google adwords, google analytics and expert in managing paid search, display, video, you tube, shopping and mobile campaigns on google adwords.

• handling facebook, linkedin leaggen. end to end campaign setup (google, facebook, linkedin)

• calculating cpm, cpl, cpv, cps.

• create strategies for campaigns including keyword research & ad copies.

• monitor competitors ppc campaigns and track targeted keywords

• maintain and monitor keyword bids daily and monthly budget caps

• working on publishers dashboard {verizon, vertoz}.

• execute tests, collect and analyze data, identify trends and insights in order to achieve maximum roi in paid search campaigns.

• track, report, and analyze website analytics and ppc initiatives and campaigns. extensive data collection via google analytics.

• excellent control on the following tasks- keyword bidding, ad copy writing, re-marketing, content ads, match type strategies, landing page testing, most recent adwords features

• excellent understanding of google analytics and deriving action items from data points

• daily account optimization (negatives, spends, daily & monthly budget, keywords optimization, ad copy optimization, location, device, demography, ad scheduling, bidding strategy)

• coordinating with designing team for creatives. brainstorming with cs for strategies.

• should be familiar with google tag manager

• proactive in researching & planning strategies.

• good analytical skills to gain high-quality score & improve ppc campaigns

• track and update traffic patterns through ppc or cost per click, as well as ads management

desired candidate profile

• 1-3 years of experience in digital media planning & buying and sem

• expert knowledge in search engine marketing - paid search

• good understanding of display advertising

• excellent understanding of google analytics

• google adwords & analytics certified

• Experience

  1 - 3 Years

• No. of Openings

  1

• Education

  Any Bachelor Degree

• Role

  Search Engine Marketing Executive

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  Female

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home