Search Engine Marketing Executive

IMZ Media Solutions

Google Adwords & Analytics Technical Expertise-

Thorough understanding of Digital Media Planning & Buying, SEM- Google Adwords, Google Analytics and expert in managing paid search, display, video, You Tube, shopping and mobile campaigns on Google Adwords.

Handling Facebook, LinkedIn LeagGen. End to End Campaign Setup (Google, Facebook, LinkedIn)

Calculating CPM, CPL, CPV, CPS.

Create strategies for campaigns including keyword research & ad copies.

Monitor competitors PPC campaigns and track targeted keywords

Maintain and monitor keyword bids daily and monthly budget caps

Working on Publishers Dashboard {Verizon, Vertoz}.

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Track, report, and analyze website analytics and PPC initiatives and campaigns. Extensive data collection via Google Analytics.

Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features

Excellent understanding of Google Analytics and deriving action items from data points

Daily Account optimization (Negatives, spends, Daily & Monthly Budget, Keywords optimization, Ad Copy optimization, Location, Device, Demography, Ad scheduling, Bidding Strategy)

Coordinating with Designing Team for Creatives. Brainstorming with CS for strategies.

Should be Familiar with Google Tag manager

Proactive in researching & planning strategies.

Good analytical skills to gain high-quality score & improve PPC Campaigns

Track and update traffic patterns through PPC or cost per click, as well as Ads Management

Desired Candidate Profile

1-3 years of experience in Digital Media Planning & Buying and SEM

Expert knowledge in Search Engine Marketing - Paid Search

Good understanding of display advertising

Excellent understanding of Google Analytics

Google Adwords & Analytics Certified