the sales executive will be responsible for regenerating and expanding business, ultimately contributing creatively to the growth of our company. build mutually beneficial long-term relationships. pull through business at the applicator and distribution level. conduct contractor/distributor training for product knowledge, new product development, new product field trials. achieve your sales target within your assigned territory. communicate customer feedback for future product development. generate leads through direct project site visits and various stakeholders like project sales officers, applicators and dealers. provide technical assistance pre and post sales at the project sites related to waterproofing products. undertake on-site sampling for waterproofing products to build customer confidence. identify and engage with set of medium to large waterproofing applicators, consultants, etc, for the purpose of market expansion.