objective
achieve growth in sales for the company in the given territory by visiting the market
personally and deploying the sales team.
responsibilities
• distributors – appoint, set terms, define territory,. motivate, manage
• sales – secondary sales to retailers and institutions
• development – create new outlets, promote more skus in existing outlets, improve
relationship with retailers and wholesalers
• stock – define maximum stock level with distributor, take physical stock, arrange
them right, maintain only adequate stock levels with retailers and distributors without
dumping
• supply – take closing stock position a day prior to supply, propose supply quantity,
coordinate with factory for dispatch, collect payment, reduce cost of supply
• branding – in shop activities, talking to consumers, signboards, hoardings, social
media
• outlet data – collect and organize outlets data into beats and distributors
• sales plan – pjp setting, sales forecasting, route coverage
• coordination – with distributor, distributor salesman, supply driver, office, finance
actions
• understand company, brand, products, people, process, vision, history
• learn the strength and weakness of competitors
• keenly listen to retailer’s objections, respond to them in an objective manner
• convince them why our products are suitable to them
• develop relationships with retailers
• act, follow up on promises given
• never tell lies to achieve a sale
[4:30 pm, 28/07/2022] cocoguru finance & hr: skills
• business, marketing, branding, sales concepts, inventory, indirect taxes, payments
• personal selling, sales planning, prospecting, customer service, objection handling,
sales forecasting, client relationships
• communication, persuasion, presentation, negotiation and relationship building
• comfortable with numbers and oral calculations
• proficient with local language and culture
• expert in use of computers, spreadsheet application, sales force au