Sales Executive

Housing being one of the essential needs of mankind, the demand for shelter grows in line with the increase in population and the standard of living.

Every one dreams of owning a home.

House is one of the best investments people make with their hard earned money during their lifetime. The housing finance institutions fulfill the dreams of people, aspiring to own their first home and contribute to the growth of the housing sector. Growing Indian economy, rising income, urbanizing population, government tax incentives, over the years, has led to a vibrant housing finance market. Most of the housing finance Institutions today cater to the needs of upper middle and high income customers belonging to the formal segment. Availability of IT returns, salary certificates and income proofs have made the credit assessment to this segment relatively easy. This over the years has led to a situation of finance and housing stock being made available mainly to the formal and high income segment while the housing demand remains with the informal, low income and middle income segments. Thus, the aspirational first home till date remains a dream for most of the Indians from lower / middle income backgrounds. Lack of finance availability has prevented the fulfillment of their dreams for long.