• Achieve sales volume as per target
• Achieve targeted market share against each product
• Achieve target spare parts sales & service metrics
• Lead the after sales team
• Dealer development, management and coordination
• Ensure customer satisfaction
• Achieve sales, after sales objectives
• Develop rapport with corporate customers
• Develop business in new markets, untapped territories
• Ensure regular reporting from Dealer
• Ensure regular reporting to Sales Head.