as a reporting analyst you will help us with managing and creating in-depth reports from data and help keep a track of certain key metrics on a daily basis.
job description :
main responsibilities
* work with the digital media teams to develop measurement action plans for online media campaigns.
* deliver tracking analysis and reports to support campaigns and programs, creative and recommended solutions.
* ability to develop tracking and reporting requirements, particularly web analytics.
* ability to contribute to increasing the level of innovation in data, analytics and crm at the agency.
* generate regular reports to gauge effectiveness of certain key metrics using our online proprietary software, online search, display advertising campaigns on the site/ engine, placement/ keyword, and creative levels.
* analyze web site behavior using web analytics tools to determine areas of site improvement with help from digital team.
* contribute to the company's knowledge base by creating and sharing case studies, povs and seminar/ conference summaries.
key competencies
* minimum 1 years of online media and campaign measurement experience or business experience working in reporting or on data visualisation and analytics.
* relevant degree or field of study preferred (., marketing, business, finance, statistics or economics).
* analysts can come from various backgrounds, with and without analytic experience; qualifications include intellectual curiosity, problem solving skills, determination, and capacity to add creativity to our client work.
* strong quantitative and research skills with proven ability to demonstrate data collecting, analysing and interpretation capabilities.
* good organisational and communication skills.
* strong working knowledge of ms office, particularly excel.
* understanding of online advertising planning, buying and performance metrics is a plus.
* experience with web site analytics tools such as omniture and google analytics is a plus.