Regional Sales Manager

Param Dairy Limited

job description: regional sales manager (rsm) – delhi

position title: regional sales manager (rsm)

location: delhi (covering delhi ncr region)

department: sales & marketing

reports to: national sales manager / head of sales

role overview

the regional sales manager (rsm) will be responsible for leading, managing, and expanding the sales operations within the delhi ncr region. this role requires a strong focus on driving revenue growth, developing the sales team, strengthening distributor/dealer networks, and achieving sales targets in alignment with the company’s strategic goals.

key responsibilities

sales strategy & planning

develop and implement regional sales strategies to achieve volume, revenue, and profitability targets.

forecast monthly/quarterly/annual sales and prepare business plans for the region.

team management

lead, mentor, and motivate the area sales managers (asms), sales officers (sos), and field staff.

conduct regular performance reviews, provide training, and ensure skill development.

business development

expand market presence by identifying new business opportunities, distributors, and retailers.

strengthen relationships with key customers, channel partners, and stakeholders.

channel & distribution management

monitor primary and secondary sales to ensure healthy product movement.

ensure proper stock management, order booking, and timely collections.

implement trade schemes and promotional activities in the region.

market intelligence

track competitor activities, pricing strategies, and market trends.

provide regular feedback and insights to senior management.

reporting & compliance

prepare daily/weekly/monthly sales reports and mis.

ensure adherence to company policies, processes, and ethical business practices.

key skills & competencies

strong leadership, communication, and negotiation skills.

excellent knowledge of distribution and channel management.

ability to analyze data, sales trends, and market potential.

problem-solving and decision-making capabilities.

high energy level, target-driven, and result-oriented mindset.

qualifications & experience

graduate / mba in sales, marketing, or business management.

8–12 years of relevant sales experience, preferably in fmcg / dairy / food & beverages.

proven track record of managing regional sales teams and achieving sales targets.

experience in handling distributors, modern trade, and institutional sales will be an added advantage.

compensation

competitive salary package with performance-based incentives.

• Experience

  5 - 8 Years

• No. of Openings

  1

• Education

  12th Pass, 10th Pass, B.A, B.C.A, B.B.A, B.Com, B.Sc, B.E, Any Bachelor Degree, Any Master Degree

• Role

  Regional Sales Manager

• Industry Type

  FMCG / Retail / Food / Beverages

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office