Product Manager

NESECURE HR SOLUTIONS

Job Description:

The job holder shall be responsible for preparation of marketing mix, design and implementation of successful marketing strategies, scanning of the market for identification & expansion into various therapies, and identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions. The jobholder will support the business head in achieving the budgeted targets and market shares by sustaining high volume brands, developing a strong portfolio of second-line brands ensuring higher evolution indices and profitability

Principal Tasks & Responsibilities:

Development/ Usage of communication strategy & tools Explore/ Identify potential market segments & new frontiers

Liaison with production & supply chain department to ensure availability of stocks as per billing plans

Training of sales force for implementation of promotional strategy, USPs, etc. Interaction & Negotiation with customers directly through customer visits Review the effectiveness of strategies, tools, etc.

Feedback from internal customers (employees, line managers, etc.) Interaction with colleagues (phone calls, personal interaction, meetings, etc.) Travel to locations to oversee implementation of marketing programs

Key customer Development (CRM activities)

Formulation & Execution of Products/Therapies Promotion & Marketing Strategies & Budget:

Promotion Plans and Communication Strategies STP for products and USPs

Campaigns

Design & development of literature, brochures, clinical inputs, and other promo tools with the Studio, outside agencies, consultants, and vendors.

- Training & Development of new joiners and on-the-job training while in the fieldwork

Field Work:

To oversee the execution of products/therapy marketing strategies Understand Competition, Clinical Trends

Meeting Selected KOLs Higher level of scientific communications on products FABs, understanding of Customer preferences, views

Conferences Participation

Experience : 9 - 12 Years

No. of Openings : 2

Education : B.Pharma, M.Pharma, M.Sc

Role : Product Manager

Industry Type : Manufacturing / Production / Quality

Gender : [ Male / Female ]

Job Country : India