Responsibilities
• Manage all aspects of Google Ad campaigns
• Create and optimize ad campaigns and paid search landing pages
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Use Google Ads to drive a variety of online marketing campaigns
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
• Manage and optimize display campaigns across multiple devices
• Develop PPC strategies to increase online visibility
Qualifications
• In-depth knowledge of Google Ads and Google Analytics
• An understanding of SEO and search engine marketing (SEM)
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients