Urgent Requirement For PPC Executive

INFINO

0 - 2 Years
2 Openings
1.5 - 2.0 Lac/Yr
Face-to-Face interview
Ludhiana

Key Skills

Pay Per Click Search Engine Marketing Social Media Marketing Display Advertising PPC Executive SEO Executive

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Job Description

key responsibilities:

�� experience with google analytics, google adwords, and facebook business

�� plan, create, and manage ppc campaigns across a variety of channels

�� conduct keyword research and management to optimize bids (add ppc keywords and negative keywords)

�� optimize bidding at keyword, placement, device, geographic, demographic, and other levels

�� perform daily account management of ppc campaigns (review expensive under-performing keywords and ensure ppc campaign does not exceed weekly and monthly ad spend budget, maintain quality score, impression share and other important metrics)

�� write engaging and concise copy to modify ctas on ads to boost click-through-rates and landing pages to boost conversion rates

�� monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

�� stay on top of search engine and ppc industry trends

�� functional experience with all channels of social media