Assistant Manager / SR. Executive - Performance Marketing

Job Title: Assistant Manager / Sr. Executive - Performance marketing

Location: Thane

Experience: 5 + years in Performance Marketing

Job Summary:

We are looking for a Performance Marketing Manager with a strong track record in driving business

growth through Google Ads, Meta Ads, content strategy, agency management, and budget

optimization. The ideal candidate should be data -driven, strategic, and experienced in planning,

executing, and optimizing paid media campaigns to maximize ROI.

Key Responsibilities:

• Paid Media Strategy & Execution: Plan, launch, and optimize performance marketing

campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.

• Budget Planning & Optimization: Manage ad spend efficiently to maximize conversions

while ensuring optimal cost per acquisition (CPA) and return on ad spend (ROAS).

• Content Planning & Management: Collaborate with content and creative teams to align ad

creatives, messaging, and landing pages for maximum impact.

• Data Analysis & Performance Tracking: Monitor campaign performance, analyse key

metrics, and generate insights to improve targeting, bidding strategies, and overall

effectiveness.

• A/B Testing & Conversion Optimization: Continuously test ad copies, creatives, and landing

pages to enhance conversion rates.

• SEO & Retargeting Strategy: Implement strategies for remarketing, lookalike audiences, and

customer segmentation to drive engagement and sales.

• Agency & Vendor Management: Oversee external agencies, freelancers, and partners to

execute and optimize paid media strategies.

• Competitor & Market Analysis: Keep track of industry trends, competitor strategies, and

emerging digital marketing opportunities.

Key Requirements:

• 8+ years of experience in performance marketing, paid media, and digital advertising.

• Proven success in scaling Google Ads, Meta Ads (Facebook, Instagram), and other

performance marketing channels.

• Strong expertise in budget management, bid strategy, and campaign optimization.

• Hands-on experience with Google Analytics, Google Tag Manager, and other tracking tools.

• Understanding of SEO, landing page optimization, and content marketing.

• Ability to analyse data-driven insights and translate them into actionable marketing

strategies.

• Experience in agency/vendor management and working with creative teams.

• Strong problem -solving skills and the ability to thrive in a fast-paced environment.

Preferred Skills:

• Experience in healthcare, wellness, or e-commerce industries is a plus.

• Knowledge of CRM, email marketing, and automation tools to enhance campaign

performance.

• Familiarity with programmatic advertising and affiliate marketing.

Compensation: Competitive, based on experience.

If you’re a results-driven marketer who thrives on optimizing campaigns and scaling businesses,

we’d love to hear from you!

• Experience

  5 - 10 Years

• No. of Openings

  2

• Education

  Graduate

• Role

  Performance Marketing Manager

• Industry Type

  Pharma / BioTech / Clinical Research

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Zenia building Arcadia circle Hiranandani Estate thane W