Performance Marketing Head - Nashik

We are seeking an analytical, data-driven, and growth-oriented Performance Marketing Head to lead our digital acquisition, paid media strategy, and revenue growth engine. In this leadership role, you will own the overall digital marketing budget, oversee multi-channel campaign execution (PPC, Social, Display, Programmatic), optimize customer acquisition costs (CAC) and return on ad spend (ROAS), and scale our direct-to-consumer (D2C) or lead generation performance across channels.

Key Responsibilities

Paid Media Strategy & Revenue Scaling

Campaign Architecture: Design, launch, and optimize high-ROI paid performance marketing campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, Shopping, Display, YouTube), LinkedIn Ads, Amazon Ads, and affiliate networks.

Budget Allocation & ROAS Optimization: Manage multi-million marketing budgets, continuously optimizing channel mix, bidding strategies, and audience segmentation to achieve target ROAS, LTV, and CPL/CPA metrics.

Full-Funnel Optimization: Drive conversion rate optimization (CRO) strategies across landing pages, ad creatives, and customer acquisition funnels to maximize conversion efficiency.

Analytics, Attribution & Growth Experimentation

Data & Attribution Modeling: Implement multi-touch attribution models, tracking frameworks (Google Tag Manager, GA4, MMPs like AppsFlyer/Singular), and reporting dashboards to monitor real-time campaign performance.

Creative & Copy A/B Testing: Collaborate with design and content teams to execute continuous A/B testing on ad creatives, ad copies, landing pages, and offer structures.

Retention & Re-engagement: Partner with CRM and retention teams to implement remarketing campaigns, WhatsApp automation, and /SMS workflows.

Team Leadership & Agency Management

Team Supervision: Lead, mentor, and build an internal team of performance marketers, media buyers, CRO specialists, and ad copywriters.

Agency & Partner Oversight: Manage external media agencies, platform account managers (Google, Meta), ad-tech vendors, and influencer networks to ensure top-tier execution and SLA compliance.

• Experience

  3 - 5 Years

• No. of Openings

  1

• Education

  Post Graduate (M.B.A/PGDM : Marketing)

• Role

  Performance Marketing Head

• Industry Type

  Consumer Durables / Home Appliance

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face Interview Location

  Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery, Nashik