Performance Marketer Job Vacancies in Nashik

We are seeking an analytical, data-driven, and growth-oriented Performance Marketing Head to lead our digital acquisition, paid media strategy, and revenue growth engine. In this leadership role, you will own the overall digital marketing budget, oversee multi-channel campaign execution (PPC, Social, Display, Programmatic), optimize customer acquisition costs (CAC) and return on ad spend (ROAS), and scale our direct-to-consumer (D2C) or lead generation performance across channels.Key ResponsibilitiesPaid Media Strategy & Revenue ScalingCampaign Architecture: Design, launch, and optimize high-ROI paid performance marketing campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, Shopping, Display, YouTube), LinkedIn Ads, Amazon Ads, and affiliate networks.Budget Allocation & ROAS Optimization: Manage multi-million marketing budgets, continuously optimizing channel mix, bidding strategies, and audience segmentation to achieve target ROAS, LTV, and CPL/CPA metrics.Full-Funnel Optimization: Drive conversion rate optimization (CRO) strategies across landing pages, ad creatives, and customer acquisition funnels to maximize conversion efficiency.Analytics, Attribution & Growth ExperimentationData & Attribution Modeling: Implement multi-touch attribution models, tracking frameworks (Google Tag Manager, GA4, MMPs like AppsFlyer/Singular), and reporting dashboards to monitor real-time campaign performance.Creative & Copy A/B Testing: Collaborate with design and content teams to execute continuous A/B testing on ad creatives, ad copies, landing pages, and offer structures.Retention & Re-engagement: Partner with CRM and retention teams to implement remarketing campaigns, WhatsApp automation, and email/SMS workflows.Team Leadership & Agency ManagementTeam Supervision: Lead, mentor, and build an internal team of performance marketers, media buyers, CRO specialists, and ad copywriters.Agency & Partner Oversight: Manage external media agencies, platform account managers (Google, Meta), ad-tech vendors, and influencer networks to ensure top-tier execution and SLA compliance.

Key ResponsibilitiesPlan, execute, and manage paid marketing campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.Monitor campaign performance and optimize ads to achieve lead generation and revenue targets.Conduct keyword research, audience targeting, and competitor analysis.Manage PPC (Pay-Per-Click), display, remarketing, and social media advertising campaigns.Track and analyze campaign KPIs such as CPC, CPA, CTR, ROAS, and conversion rates.Generate regular performance reports and provide actionable insights.Conduct A/B testing for ad creatives, landing pages, and campaign strategies.Collaborate with content, creative, and web development teams to improve campaign effectiveness.Manage marketing budgets and ensure efficient allocation of advertising spend.Stay updated with digital marketing trends, platform updates, and industry best practices.