Performance Marketer

VRT Management Group

performance marketer job description

job title: performance marketer (b2b focus)

location: santosh nagar, hyderabad

employment type: full-time

job type: on- site

about vrt management group:

vrt management group is a b2b consulting firm dedicated to transforming smbs across the usa by enhancing their people, processes, and strategies. our mission is to empower small and medium-sized businesses with data-driven insights and actionable strategies that drive sustainable growth. we are looking for a performance marketer with a strong b2b focus to design, execute, and optimize campaigns that generate high-quality leads aligned with our ideal customer profiles (icps).

key responsibilities:

• lead generation: focus on b2b lead generation through both paid and organic strategies to attract and convert ideal customer profiles (icps).

• organic growth strategies: develop innovative organic lead-generation strategies tailored specifically for smb entrepreneurs, emphasizing long-term relationship building and engagement.

• customer profiling: identify, refine, and target ideal customer profiles (icps) to ensure campaigns resonate with high-value clients in the b2b space.

• a/b testing & segmentation: run regular a/b tests for ad creatives, copy, and landing pages while segmenting audiences to maximize roi from targeted campaigns.

• data-driven optimization: use tools like google analytics, linkedin campaign manager, and facebook ads manager to track performance, analyze campaign data, and optimize for conversion.

• weekly reporting: deliver detailed weekly performance reports, highlighting key metrics, insights, and actionable recommendations to refine strategies.

• continuous innovation: stay up-to-date with b2b marketing trends, testing new approaches to improve lead quality and conversion rates while aligning with vrt’s strategic objectives.

• b2b ad campaigns: strategize, execute, and continuously optimize targeted ad campaigns on linkedin, facebook, google, and insta

• Experience

  1 - 5 Years

• No. of Openings

  1

• Education

  Any Master Degree

• Role

  Performance Marketer

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office