VRT Management Group

Santosh Nagar, Hyderabad

Performance Marketer Job DescriptionJob Title: Performance Marketer (B2B Focus)Location: Santosh Nagar, Hyderabad Employment Type: Full-timeJob Type: On- SiteAbout VRT Management Group:VRT Management Group is a B2B consulting firm dedicated to transforming SMBs across the USA by enhancing their people, processes, and strategies. Our mission is to empower small and medium-sized businesses with data-driven insights and actionable strategies that drive sustainable growth. We are looking for a Performance Marketer with a strong B2B focus to design, execute, and optimize campaigns that generate high-quality leads aligned with our Ideal Customer Profiles (ICPs).Key Responsibilities: Lead Generation: Focus on B2B lead generation through both paid and organic strategies to attract and convert Ideal Customer Profiles (ICPs). Organic Growth Strategies: Develop innovative organic lead-generation strategies tailored specifically for SMB entrepreneurs, emphasizing long-term relationship building and engagement. Customer Profiling: Identify, refine, and target Ideal Customer Profiles (ICPs) to ensure campaigns resonate with high-value clients in the B2B space. A/B Testing & Segmentation: Run regular A/B tests for ad creatives, copy, and landing pages while segmenting audiences to maximize ROI from targeted campaigns. Data-Driven Optimization: Use tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager to track performance, analyze campaign data, and optimize for conversion. Weekly Reporting: Deliver detailed weekly performance reports, highlighting key metrics, insights, and actionable recommendations to refine strategies. Continuous Innovation: Stay up-to-date with B2B marketing trends, testing new approaches to improve lead quality and conversion rates while aligning with VRTs strategic objectives. B2B Ad Campaigns: Strategize, execute, and continuously optimize targeted ad campaigns on LinkedIn, Facebook, Google, and Insta