Marketing Specialist – Advanced Healthcare Funnel Builder

AB7 Solutions

job description for marketing specialist – advanced healthcare funnel builder

position: marketing specialist – advanced healthcare funnel builder

location: remote

job mode: full-time

notice period: immediate joiner preferred

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position overview

we are seeking an experienced and data-driven marketing specialist with proven expertise in meta (facebook/instagram) and google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. this is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

the ideal candidate will be highly skilled in gohighlevel crm for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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key responsibilities

1. paid advertising strategy & execution

• plan, launch, and manage high-performing meta and google ads campaigns targeted at specific patient demographics.

• conduct in-depth keyword research, audience segmentation, and competitive analysis.

• develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

• continuously monitor, test, and optimize campaigns for ctr, cpc, cpl, and roas.

2. funnel architecture & development

• design and implement complete digital marketing funnels using gohighlevel.

• build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

• create automated sms, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

• set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. content & creative collaboration

• collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

• develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. data analysis & reporting

• analyze campaign and funnel performance metrics to make data-driven optimizations.

• produce weekly and monthly reports highlighting kpis and actionable insights.

5. compliance & healthcare industry awareness

• ensure all campaigns meet local laws, hipaa regulations, and platform-specific healthcare advertising guidelines.

• maintain ethical advertising practices and safeguard patient privacy.

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qualifications & skills

required:

- minimum 3+ years of hands-on experience managing meta and google ads campaigns.

- proven track record of building complete digital funnels that consistently convert.

- advanced expertise with gohighlevel (pipelines, workflows, triggers, automation, and landing pages).

- strong understanding of marketing analytics tools (google analytics, meta ads manager, google tag manager).

- strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns.

- excellent grasp of cro (conversion rate optimization) principles.

preferred:

- healthcare industry marketing experience.

- knowledge of hipaa-compliant marketing.

- familiarity with seo, retargeting, and omnichannel marketing strategies.

- experience promoting high-value, cash-pay healthcare services.

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performance metrics

success in this role will be measured by: -

- cost per lead (cpl) within target range.

- conversion rate from lead to booked appointment.

- return on ad spend (roas).

• Experience

  3 Years

• No. of Openings

  100

• Education

  Higher Secondary, Secondary School, B.A, B.C.A, B.Com, B.Ed, B.Sc, B.Tech, Any Bachelor Degree, Post Graduate Diploma

• Role

  Marketing Specialist

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home