The role will cover:
- Brand strategy and positioning
- Brand building and communication
- Integrated online and offline campaigns
- Consumer and market insights
- Digital marketing and content
- Product launches and go-to-market initiatives
- Influencer and agency management
- Marketing analytics and CRM
- Brand visibility, awareness and recall
- Cross-functional collaboration with sales, product and supply chain
- Sustainability and purpose-led communication
What We're Looking For :
- 5 to 8 years of relevant experience in brand management/brand marketing
- Bachelor's degree in Marketing, Business, Communications or related field
- Experience in FMCG, food, consumer, sustainability or consumer-facing brands preferred
- Strong understanding of Indian consumers and market dynamics
- Experience across digital and offline marketing
- Strong brand strategy and campaign management skills
- Excellent communication and presentation skills
- Strong agency/vendor and stakeholder management capability
- Strategic thinking combined with hands-on execution
📍 Location: Gurugram
🏢 Work Mode: From Office
📅 Working Days: Monday to Saturday | 6 days a week