responsibilities:
• develop and implement creative social media strategies aligned with the k11 brand's identity and goals.
• ensure consistent brand representation in all communications by adhering to established tone, voice, and terminology guidelines.
• oversee the day-to-day management of our social media channels, including linkedin, facebook, twitter, instagram, and youtube. adapt content to suit the specific nuances of each platform.
• create compelling multimedia content tailored for distribution across diverse digital platforms.
• initiate, manage, and supervise new competitions and campaigns strategically designed to promote the k11 brand.
• establish key partnerships with influencers and bloggers across various social media platforms.
• manage and moderate online communities, actively engaging in discussions and addressing social media posts.
• utilize analytics tools such as google analytics and facebook insights to monitor, assess, and report on social media performance.
• stay updated on industry trends and emerging methodologies to enhance the measurement of social media activities.
• analyze competitor actions and provide actionable recommendations to improve performance.
• effectively manage allocated budgets for social media initiatives.
• promote the adoption of effective social media practices among colleagues and advocate for its integration within the company's overall marketing strategy (relevant for in-house roles).
• cultivate collaboration and cooperation among different teams and departments.
• contribute insights and responses on platforms like quora to engage with relevant audiences.
• oversee the development and execution of the monthly editorial calendar, incorporating targeted sales objectives and strategic initiatives.
contact person:
name: ms. riya dube & ms. sanika paradkar