Marketing Head - Full Time

1 - 5 Years
1 Openings
Not Disclosed
Posted 45 days ago
Face-to-Face interview
Meerut

Key Skills

Direct Marketing Marketing Internet Marketing Social Media Marketing Digital Marketing Advertising Product Marketing Marketing Communication

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Job Description

Job title & purpose

Head €“ Marketing & Sales (Hospital Growth) | Location: Meerut (Santosh Hospital, 100+beds).

Own end-to-end growth to increase occupancy (targeting ~60€“80 in winter and ~80€“90 in summer), improve payer mix beyond CGHS/ECHS/PM-JAY dependence, and scale key service lines (24Ã—7 Emergency, ICU, Cath Lab/Angiography, Dialysis, Women€™s Health, Surgery).

Key responsibilities

€¢ Build and execute an integrated growth plan across referral doctors/diagnostics, corporate/TPA, digital demand capture, rural outreach/camps, and ambulance-led access.

€¢ Hire, lead, and drive weekly execution of the €œGrowth Cell€ (Doctor RMs, Rural RM(s), Corporate/TPA, Digital+CRM, Patient counsellors/call desk) with strict reporting cadence.

€¢ Strengthen hospital conversion systems: lead-to-OPD/admission funnels, 5 minute callback discipline, call tracking/CRM, counsellor scripts, and review/reputation workflows.

€¢ Build €œfast-lane€ referral pathways for Emergency/cardiac, CKD/dialysis, high-risk pregnancy stabilization, and pre-op clearance bundles (with operations teams).

€¢ Ensure marketing is compliant and informational (no inducements/superlatives), aligned with medical advertising/ethical norms.

KPIs (monthly/weekly)

€¢ Occupancy improvement; OPD booked vs visited; admissions and procedure volumes (ICU admissions, cath cases, dialysis starts/sessions, deliveries, major surgeries).

€¢ Channel productivity: doctor touches/week, corporate meetings/week, camps executed/month, leads generated, conversion % by channel, and payer-mix % movement.

€¢ Efficiency: cost per OPD visit, cost per admission, ROI by campaign, response time/SLA for lead callbacks, and review volume + response compliance.

Experience (marketing + sales)

€¢ 3 years of hospital/healthcare marketing and sales, with 1 years in a leadership role (Marketing/Growth/Business Development head) in a multi-specialty hospital or healthcare chain.

€¢ Proven record of driving volumes via doctor referral networks, corporate tie-ups, TPA/insurance onboarding, and lead-to-admission conversion through counsellors/call desk/CRM discipline.

€¢ Experience in Tier-2 markets and rural outreach (camps/referral ecosystem) with measurable OPD/admission outcomes; comfort managing budgets and reporting dashboards.

€¢ Reporting & compensation (indicative)

€¢ Reports to: Managing Director; works closely with Manager, ER/ICU, cath lab, dialysis, and front office.

€¢ Indicative salary band for this role: Depending on fit and performance (Salary + Incentive).