1. Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations​
2. Understand business objectives and design surveys to discover prospective customers’ preferences​
3. Compile and analyze statistical data using modern and traditional methods to collect it​
4. Perform valid and reliable market research SWOT analysis​
5. Interpret data, formulate reports and make recommendations​
6. Use online market research and catalogue findings to databases​
7. Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation​
8. Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct​
9. Remain fully informed on market trends, and ​other parties researches and implement best practices