1. Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations2. Understand business objectives and design surveys to discover prospective customers preferences3. Compile and analyze statistical data using modern and traditional methods to collect it4. Perform valid and reliable market research SWOT analysis5. Interpret data, formulate reports and make recommendations6. Use online market research and catalogue findings to databases7. Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation8. Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct9. Remain fully informed on market trends, and other parties researches and implement best practices