Influencer Manager

Expunch

job summary: the influencer manager is responsible for developing and executing influencer marketing strategies to enhance the brand's visibility, increase engagement, and drive sales. this role requires a creative and strategic thinker with a passion for social media, influencer trends, and brand partnerships.

key responsibilities:

1. influencer strategy development:

o develop and implement influencer marketing strategies aligned with overall marketing goals.

o identify and target key influencers across various social media platforms to promote the brand.

2. relationship building:

o establish and maintain strong relationships with influencers, bloggers, and content creators.

o negotiate contracts, deliverables, and timelines with influencers.

3. campaign management:

o plan, execute, and monitor influencer campaigns to ensure they meet objectives and kpis.

o coordinate content creation and approval processes with influencers and internal teams.

4. performance tracking and reporting:

o track, analyze, and report on the performance of influencer campaigns.

o provide insights and recommendations based on campaign results to optimize future efforts.

5. content collaboration:

o work closely with influencers to create authentic and engaging content that resonates with the target audience.

o ensure that all content aligns with brand guidelines and messaging.

6. budget management:

o manage influencer marketing budgets and ensure cost-effective use of resources.

o monitor expenses and ensure campaigns are delivered within budget.

7. trend analysis:

o stay up-to-date with the latest influencer marketing trends, platform updates, and industry best practices.

o incorporate new trends and innovative approaches into influencer strategies.

8. cross-functional collaboration:

o collaborate with other marketing team members, including social media, content, and pr teams, to integrate influencer efforts into broader marketing initiatives.

o coordinate with product teams to provide inf

• Experience

  2 - 3 Years

• No. of Openings

  1

• Education

  B.B.A, B.Com, M.B.A/PGDM, M.Com, Professional Degree

• Role

  Influencer Manager

• Industry Type

  Textile / Garments / Fashion / Accessories

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office