 Build relationships with existing customers/clients
 Cultivate new leads within the sales territory
 Travel throughout the territory and visit customers/clients on a recurring basis
 Manage multiple accounts simultaneously
 Evaluate customers’ needs
 Build long lasting client relationships
 Meet the sales targets.
 Gather competition / industry information on a periodic basis.
 Execution of marketing activities.
 Maintain and analysis various sales report and take corrective actions.
 Ensure nil stock out at retailers.