Email Marketing Specialist

Job Description: Marketing Specialist - Klaviyo (B2C)

About the Role:

We are looking for a dedicated and experienced Marketing Specialist with 3-6 years of strong background in B2C campaigns and expertise in utilizing Klaviyo. As an Marketing Specialist, you will be responsible for driving customer engagement, loyalty, and conversions through strategic campaigns. The ideal candidate should have a deep understanding of B2C marketing strategies, creative thinking, and hands-on experience with Klaviyo.

Responsibilities:

Collaborate closely with the marketing team to develop and execute B2C marketing campaigns that align with brand objectives, promotions, and customer journey stages.

Utilize Klaviyo to create and manage flows, automated workflows, and personalized dynamic content to enhance the customer experience and drive revenue.

Craft compelling and engaging content, including subject lines, body copy, visuals, and calls-to-action (CTAs), to optimize open rates, click-through rates, and conversions.

Conduct A/B testing on various elements, such as subject lines, content, and visuals, to refine and optimize campaign performance.

Analyze key metrics including open rates, click-through rates, conversion rates, revenue attribution, and customer feedback to provide actionable insights for continuous improvement.

Stay current with industry trends, best practices, and emerging technologies in B2C marketing to incorporate innovative strategies into campaigns.

Ensure compliance with marketing regulations and best practices, including CAN-SPAM and GDPR.

Requirements:

3-6 years of experience in marketing, with a focus on e-commerce.

Proven work experience as an Marketing Specialist with a focus on B2C campaigns.

Demonstrable experience utilizing Klaviyo for marketing in a B2C context.

Proficiency in using Klaviyo for creating, managing, and optimizing campaigns.

• Experience

  3 - 7 Years

• No. of Openings

  2

• Education

  Graduate

• Role

  Email Marketing Specialist

• Industry Type

  IT-Hardware & Networking

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home