Roles and Responsibilities
• Manage and build overall email marketing strategy
• Create various email lists and campaigns
• Create and design various CTAs and email templates
• Test every campaign success
• Determine email marketing KPIs
• Develop and present reports on a weekly basis
• Develop a lead generation strategy
• Create smart email lists
• Increase email subscriptions
• Analyse data to get smart insights
• Suggest methods for improvements
• Segment lists based on behaviours like past email engagement and website interactions
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Analyse campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices
REQUIREMENTS
• Should have completed minimum UG degree.
• Should have minimum 2 years of experience in running email campaigns
• Candidates preferably from Coimbatore only preferred.