Digital Marketing Specialist jobs in Kolkata - Invesmate

  • Digital Marketing Specialist

    Invesmate

    1. 1 - 3 yrs
    2. Kolkata
    NA
    Rs 1,50,000 to 3,00,000 p.a.

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  • Job View 145 Views
  • Applicants Less than 5 Applicants
  • 2022-08-18

Job Description

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, Marketing Database, Email, Social Media and

Display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and

KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize the user experience

Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels

and customer touchpoints

Instrument conversion points and optimizes user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where

appropriate

Requirements

BTech / MTech / BCA / MCA degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media

and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that

engage, inform and motivate

Experience in optimizing landing pages and user funnels

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Job Types: Full-time, Permanent

Salary: From 15,000.00 per month

Industry

IT-Hardware & Networking / IT-Software / Software Services

Functional Area

IT Software - Ecommerce / Internet Technologies

Number of Vacancy

3

Qualification

Any Bachelor Degree


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