Invesmate

Kolkata, West Bengal

Responsibilities Plan and execute all digital marketing, including SEO/SEM, Marketing Database, Email, Social Media andDisplay advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI andKPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channelsand customer touchpoints Instrument conversion points and optimizes user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption whereappropriateRequirements BTech / MTech / BCA / MCA degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social mediaand/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns thatengage, inform and motivate Experience in optimizing landing pages and user funnels Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurementJob Types: Full-time, PermanentSalary: From 15,000.00 per month