Manage the external Online marketing agency engagements to ensure these engagements are fully delivered as per contractual agreement.ï¬ Develop quality written marketing content.ï¬
Monitor all Online marketing campaigns to ensure campaign returns maximum ROI.ï¬
Optimize online marketing campaigns.ï¬
Quality assure and correct all company marketing collateral developed both internally and externally.ï¬
Liaise with the web site developer to ensure the correct maintenance of the website.ï¬ Optimize ranking of the website through SEO service providers.ï¬
Managing various digital marketing channels . website, SEO, SEM, Social Media Experience in managing Facebook, LinkedIn, Twitter, Google+ and other social networking accounts.ï¬
Working knowledge of SEO on-page and off-page strategies and techniques.ï¬ Ensures proper distribution of different mailers.ï¬ Coordinate with different publishing house and media, force-branding.ï¬ Initiate promotionalï¬ Grow organic search traffic, and associated revenue.ï¬
Provide ongoing keyword research for search engine optimization and provide to cross-functional teams including Marketing, Merchandising, and Site Operations.ï¬
Support the Content Team with keyword trend data used in the content strategy for the blog and promote SEO best practices.ï¬ Utilize internal tools to provide on-page optimizations of category pages and create internal linking strategy.ï¬
Create effective external linking strategies.ï¬
Provide reporting and analytics reports on performance as well as uncovering potential issues.ï¬
Web-analytics tools skills (especially: Google Analytics, Google AdWords, Google webmaster tool).
Experience in managing Google AdWords – budget planning, campaigns creation, and ongoing management to yield maximum ROI.
Understanding of designing software. Adobe, Photoshop, Corel draw, Flash etc.ï¬
Experience in WordPress, html, CS4, CSS.
Understanding of HTML email design, best practices, and inbox deliverability.