- develop and execute digital marketing campaigns: the digital marketing specialist will be responsible for creating and implementing digital marketing strategies to increase brand awareness and drive online traffic.
- manage seo and optimize content: this role requires a deep understanding of search engine optimization (seo) to improve website visibility and rankings on search engine results pages (serps).
- oversee social media marketing: the digital marketing specialist will be in charge of managing social media accounts, creating engaging content, and interacting with followers to build a strong online presence.
- implement online digital marketing initiatives: this includes utilizing various online platforms and tools to reach target audiences, drive conversions, and generate leads for the business.
- execute email marketing campaigns: the specialist will be responsible for designing and executing email marketing campaigns to engage with customers, promote products or services, and drive sales.
required skills and expectations:
- proficiency in digital marketing: the candidate should have a strong understanding of digital marketing concepts, strategies, and best practices.
- knowledge of seo techniques: an understanding of seo tools, keyword research, and on-page/off-page optimization is essential for this role.
- familiarity with social media platforms: the candidate should be experienced in using social media channels such as facebook, instagram, twitter, and linkedin for marketing purposes.
- strong communication skills: effective written and verbal communication skills are necessary to create engaging content and interact with customers online.
- ability to work independently: the candidate should be able to work remotely and manage their time effectively to meet project deadlines and goals.