- Develop and execute digital marketing campaigns: The digital marketing specialist will be responsible for creating and implementing digital marketing strategies to increase brand awareness and drive online traffic.
- Manage SEO and optimize content: This role requires a deep understanding of search engine optimization (SEO) to improve website visibility and rankings on search engine results pages (SERPs).
- Oversee social media marketing: The digital marketing specialist will be in charge of managing social media accounts, creating engaging content, and interacting with followers to build a strong online presence.
- Implement online digital marketing initiatives: This includes utilizing various online platforms and tools to reach target audiences, drive conversions, and generate leads for the business.
- Execute email marketing campaigns: The specialist will be responsible for designing and executing email marketing campaigns to engage with customers, promote products or services, and drive sales.
Required Skills and Expectations:
- Proficiency in digital marketing: The candidate should have a strong understanding of digital marketing concepts, strategies, and best practices.
- Knowledge of SEO techniques: An understanding of SEO tools, keyword research, and on-page/off-page optimization is essential for this role.
- Familiarity with social media platforms: The candidate should be experienced in using social media channels such as Facebook, Instagram, Twitter, and LinkedIn for marketing purposes.
- Strong communication skills: Effective written and verbal communication skills are necessary to create engaging content and interact with customers online.
- Ability to work independently: The candidate should be able to work remotely and manage their time effectively to meet project deadlines and goals.