key responsibilities:
• develop marketing strategies that align with the organization's business goals • manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• measure and report on the performance of digital marketing campaigns, and assess against goals (roi and kpis)
• conduct market research and analyze trends to identify new opportunities and improve campaign performance
• collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• stay up-to-date with emerging digital marketing trends and technologies
qualifications:
• strong understanding of digital marketing channels, including seo, ppc, social media, email marketing, and display advertising
• proficient in marketing automation tools
• excellent analytical skills and experience with web analytics tools (., google analytics)
• strong project management skills
• excellent written and verbal communication skills