Digital Marketing Manager

the job description for a digital marketing manager outlines a pivotal leadership role responsible for planning, executing, and measuring a company's digital marketing strategy to drive business growth and brand awareness.

🎯 job summary

the digital marketing manager is a strategic, hands-on role responsible for overseeing all aspects of the company's online presence and marketing channels. the goal is to maximize roi (return on investment) through effective management of seo, sem, social media, email marketing, and web analytics. this role often involves managing a team, external agencies, and a substantial marketing budget.

📈 key responsibilities and duties

the duties cover four primary areas: strategy, execution, analysis, and leadership.

1. strategy and planning

develop strategy: formulate comprehensive digital marketing strategies across all platforms (web, social, email, search) to align with overall business objectives and marketing goals.

budget management: manage and allocate the digital marketing budget effectively across various channels (., google ads, meta ads, content creation).

customer journey mapping: identify target audiences and define the best digital channels and content strategies to engage them through the marketing and sales funnels.

2. execution and management

seo/sem: oversee the strategy and execution of search engine optimization (seo) to improve organic search rankings and search engine marketing (sem)/ppc campaigns to drive targeted traffic and conversions.

content & social media: manage the creation and distribution of engaging content (blogs, videos, graphics) and supervise social media strategy across platforms (facebook, instagram, linkedin, etc.).

email marketing: design and execute email campaigns, including segmentation, personalization, a/b testing, and automation, to nurture leads and retain customers.

website management: ensure the website is optimized for performance (speed, responsiveness), seo, and user experience (ux/ui).

3. analytics and reporting

performance tracking: measure and report on the performance of all digital marketing campaigns against goals (roi and kpis).

tools proficiency: utilize analytics tools like google analytics 4 (ga4), google search console, and platform-specific insights to gain actionable customer and campaign data.

optimization: conduct regular a/b testing and multivariate experiments to continually optimize landing pages, ad copy, and campaign structures for better conversion rates (cro).

4. leadership and collaboration

team leadership: lead, mentor, and motivate the internal digital marketing team or external agency partners.

cross-functional alignment: collaborate closely with the sales, product development, and it teams to ensure brand consistency and seamless customer experience.

• Experience

  2 - 4 Years

• No. of Openings

  1

• Education

  B.A, B.C.A, B.B.A, B.Com, B.E, B.Tech, Post Graduate Diploma, M.B.A/PGDM [Marketing]

• Role

  Digital Marketing Manager

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery