Responsibilities:
As the Digital Marketing Manager at Certera, your role includes:
- Strategic planning and optimization of our digital presence through various channels.
- Monitoring and analyzing digital marketing performance metrics and providing reports.
- Managing online and offline advertising campaigns for targeted traffic and conversions.
- Conducting market research and shaping marketing strategies.
- Utilizing SEO techniques for increased organic traffic and engagement.
- Ensuring customer data management and compliance with data protection regulations.
- Collaborating across teams to create compelling content.
- Staying updated on industry trends and proposing innovative ideas for enhanced digital presence and customer engagement.
Your contributions will be pivotal in achieving Certera's mission.