Key Responsibilities:
Social Media Management:
Assist in creating, scheduling, and managing content across social media platforms.
Monitor and engage with the online community, responding to comments and messages.
Content Creation:
Contribute to the creation of engaging and relevant content for various digital channels.
Collaborate with the content team to develop blog posts, social media updates, and other digital assets.
Marketing:
Support the execution of marketing campaigns, including drafting s and managing distribution lists.
Analyses campaign performance and suggest improvements.
Search Engine Optimization (SEO):
Learn and implement basic SEO strategies to improve website visibility on search engines.
Assist in keyword research and on-page optimization efforts.
Digital Analytics:
Monitor and analyse key performance indicators (KPIs) for digital marketing campaigns.
Use analytics tools to generate reports and insights for ongoing optimization.
Online Advertising:
Assist in the creation and management of digital advertising campaigns (Google Ads, social media ads, etc.).
Monitor ad performance and suggest adjustments based on data analysis.
Market Research:
Conduct research on industry trends, competitor activities, and target audience behaviours.
Compile and present findings to contribute to marketing strategy development.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.