we are looking for an experienced digital marketing to assist in the planning, execution, and optimization of our online marketing efforts. the promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
the ideal candidate will have a passion for all things marketing and technology. you will be well-versed in the concepts surrounding digital marketing and how the internet can become a strong asset to securing growing revenue. you will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
responsibilities :
· assist in the formulation of strategies to build a lasting digital connection with consumers
· plan and monitor the ongoing company presence on social media (twitter, facebook, etc.)
· launch optimized online adverts through google adwords, facebook, etc. to increase company and brand awareness
· be actively involved in seo efforts (keyword, image optimization, etc.)
· prepare online newsletters and promotional emails and organize their distribution through various channels
· provide creative ideas for content marketing and update website
· collaborate with designers to improve user experience
· measure performance of digital marketing efforts using a variety of web analytics tools (google analytics, webtrends, etc.)
· acquire insight in online marketing trends and keep strategies up-to-date
· maintain partnerships with media agencies and vendors
competencies & skills required :
· proven experience as digital marketing executive or similar role
· excellent understanding of digital marketing concepts and best practices
· experience with b2c social media, google adwords and email campaigns, and seo/sem
· working knowledge of ad serving tools (., dart, atlas)
· perfect knowledge of web analytics tools (. google analytics, net insight, webtrends, etc.)
· skills and experience in creative content writing
job location -mum