We are looking for a Digital Marketing Executive to join our team in Kolkata. In this role, you will focus on creating and implementing digital marketing strategies to increase brand awareness and drive engagement across various online platforms.
Key Responsibilities:
- Manage Social Media Accounts: Oversee our social media profiles by creating content, scheduling posts, and engaging with our audience to enhance brand presence.
- Conduct SEO Analysis: Perform keyword research and optimize website content to improve search engine rankings and increase organic traffic.
- Create Marketing Campaigns: Design and execute digital marketing campaigns across various channels, including email, social media, and paid advertising, to generate leads and conversions.
- Monitor and Report Analytics: Analyze performance metrics using tools like Google Analytics to track campaign effectiveness and generate reports to inform future marketing strategies.
- Conduct Market Research: Stay updated with industry trends and conduct competitor analysis to identify new opportunities for growth and improvement.
Required Skills and Expectations:
The ideal candidate should have 1 to 3 years of experience in digital marketing and possess a Diploma in a relevant field. Strong written and verbal communication skills are essential, along with a deep understanding of social media platforms and basic graphic design. You should be familiar with SEO best practices and have experience using analytics tools. A proactive attitude, creativity, and the ability to work collaboratively in a team are also important for success in this role.