A Digital Marketing Specialist is responsible for developing, implementing, and managing
marketing campaigns that promote a company’s products or services across digital channels. The primary goal is to drive brand awareness, engagement, and lead generation through strategic online campaigns. This position requires creativity, analytical skills, and the ability to stay ahead of digital marketing trends to ensure the company's online presence is optimized and aligned with the target audience's needs. The Digital Marketing Specialist will work closely with the marketing team, designers, and content creators to create engaging content, optimize social media strategies, manage pay-per-click (PPC) campaigns, email marketing campaigns, and use data analytics tools to assess performance and improve strategies.