role description
• collecting and analyzing campaigns, leads and ads engagement data and providing actionable
insights
• testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign
performance.
• maintain reports based on weekly, monthly, quarterly and yearly results and activities
• responsible for tracking, reporting and analyzing the performance of marketing activities, ad -
hoc analytic requests and development/automation of regular reports.
• analyzes external and internal marketing data using database queries, spreadsheet models,
web analytics tools, statistical analysis tools and campaign management software tools
• developing and presenting learnings from your analyses, including actionable insights and
recommendations.
• analyze a/b and multivariate tests, communicate results and provide recommendations for
improvement
• developing digital campaigns and web measurement strategies.
● creating dashboards, data visualizations, and campaign and website performance reports.
• monitoring and analyzing digital media and marketing trends.
attributes we are looking for
• bachelor's degree in marketing or a related field.
• experience with analytical and reporting tools, including advanced ms excel, google analytics,
and data studio.
• deep knowledge of digital marketing across social, display, and programmatic platforms.
• strong analytical and strategic thinking skills.
• ability to make data-driven decisions.
• excellent interpersonal and collaboration skills