Digital Content Writer

American Academy of Financial Management

Job Description

A Content Writer and Copywriter in Digital Marketing is responsible for creating engaging and high-quality content, including copy, to support digital marketing campaigns. They play a vital role in attracting and retaining online audiences, driving website traffic, and promoting brand awareness. The Content Writer and Copywriter collaborate with various teams, such as marketing, SEO, and design, to create content that aligns with the overall marketing strategy.

Key Responsibilities:

Content Creation: Produce compelling and creative content for various digital platforms, including websites, blogs, social media, email newsletters, and online advertisements. This includes both informative articles and persuasive copywriting aimed at driving conversions.

Copywriting: Write persuasive and compelling copy for digital advertisements, landing pages, email campaigns, and other promotional materials. Craft headlines, taglines, and calls to action that resonate with the target audience and drive desired actions.

Research and Analysis: Conduct research on industry-related topics and stay updated on the latest digital marketing trends. Analyze audience preferences and behaviors to create content and copy that effectively engage the target audience.

SEO Optimization: Optimize content and copy using relevant keywords and SEO best practices to improve search engine rankings. Collaborate with the SEO team to incorporate targeted keywords, meta tags, and other optimization techniques into the content.

Content Strategy: Contribute to the development of content strategies and editorial calendars to ensure consistent and timely content delivery. Align content creation and copywriting with marketing objectives, target audience, and brand voice.

Collaboration: Work closely with cross-functional teams, such as marketing, design, and social media, to gather information, understand campaign goals, and incorporate their inputs into the content and copy.

Experience : 1 - 2 Years

No. of Openings : 1

Education : B.B.A, B.Com, B.Sc, B.Tech/B.E

Role : Digital Content Writer

Industry Type : Editors / Journalism / Content

Gender : [ Male / Female ]

Job Country : India