Mandatory Skills:
• Basic Understanding of Adobe Analytics (Former Site Catalyst) or Google Analytics.
• Analytical skills to understand the intricacies of the data and visualization.
• Proficient in Microsoft Excel.
• Excellent Communication Skills.
Desired Skills:
• Basic understanding of Java Script, J-Query and HTML languages.
• Microsoft PowerPoint Presentations.
• Microsoft Excel VBA (Visual Basic).
• Understanding on Tag Management Systems.
What you’ll be responsible for:
- Monitor the site performance on a daily basis.
- Understand user behaviour and create actionable dashboards.
- Create and maintain daily/weekly/monthly reports.
- Analyse and Audit data to generate dashboards.
- Measure and report performance of marketing campaigns, gain insight and assess against goals.
- Hands-on knowledge with user behaviour tracking systems and methodologies.
- Identifying key needs or gaps and provide leadership to close those gaps.
Challenges (also responsible) you’ll be facing in the role:
- Understand client requirement and create ad hoc requests.
- Provide meaningful insights from data to make operational and strategic decisions for clients.
- Understands the various technologies being used in the digital transformation space.
- Should possess Data Visualization skills to help build interactive reports.
- Independent and proactive self-starter.